Ad-supported streaming in the USA offers clear monetization opportunities, but strategies vary by platform and content type. For platforms yet to embrace this model, there is room to tap into ad revenue by designing strategies that match content profiles and audience expectations, balancing monetization, intrusiveness, and perceived value to build a sustainable advertising business without eroding brand perception or viewer loyalty –stay tuned to learn about which brands are setting the pace in streaming advertising and how they fight for visibility.

An exclusive analysis for Episode Dergi. Crime continues to hold a significant place within the global audiovisual ecosystem. Today, there are more than 69K films and 22K series in the genre, representing about 3% of all titles distributed worldwide - a smaller share compared to dominant genres such as Drama (19%) or Documentary (14%).

The streaming landscape in Canada is shifting, and Bell Canada—the country’s largest telecommunications company and the parent of Crave—is at the center of this transformation. Rather than competing head-to-head, Bell has embraced strategic partnerships with global players such as Disney+ and Netflix to expand its market reach and strengthen customer loyalty.