Fabric, the leader in media and entertainment catalog management, has appointed Kira Baca, Chief Revenue Officer at Atelier Creative Technologies, to its Board of Directors.

With a career spanning over 25 years in the Media and Entertainment (M&E) services and technology sector, Baca has carved a notable path within the industry. Starting her career with Technicolor Creative Services, she ascended to the position of Vice President of Business Development at Deluxe Digital Studios. She is currently serving as the Chief Revenue Officer at Atelier Creative Technologies, which she moved to after several years as Chief Revenue Officer of Rightsline.

Rob Delf, CEO of Fabric said: "Kira's wealth of experience and insight makes her a natural fit for Fabric's board. Her extensive tenure in the M&E landscape positions her as a valuable advisor to Fabric's leadership team, contributing her strategic acumen to guide the company's growth trajectory."

Baca's career includes multiple accomplishments within the M&E industry including starting off at a young age working for iconic industry figures like Martin Scorsese and Lorne Michaels. She rose through the ranks at Technicolor and Deluxe, where she managed global client accounts for entertainment giants such as Paramount and Disney. The digital media evolution led her overseas in Poland, where she orchestrated the seamless merger of multiple subtitling and dubbing studios as Senior Vice President of Global Operations at SDI Media (now part of Iyuno).

With a passion for media technology, Baca steered global sales and marketing for Sony New Media Solutions, securing transformative distribution technology deals. After identifying Rightsline as an innovative solution for Sony’s technology platform, Baca joined the company where she oversaw global revenue operations before moving to Atelier Creative Technologies earlier this year.

As an advocate for diversity and inclusion, Baca's presence on the Fabric Board amplifies the company's commitment to fostering an environment of varied perspectives and experiences.

Reflecting on her new role, Baca shares, "My goal as a board member will be focused on providing support and guidance for the go to market and revenue strategies of Fabric. Having been through a similar growth process with Rightsline, as well as leaning on my past experiences with global sales and operations at Sony and SDI Iyuno, I bring a meaningful voice of experience to the board. I also believe that having a diverse board is important and as a woman working in leadership in tech, this is an extremely important initiative that Fabric continues to embrace with multiple appointments to senior positions filled by impressive women in the industry."